AUMIS
Branding and Packaging for Aumis.vn, a brand produces high-quality syrups using fruits and materials sourced from Vietnam.
OVERVIEW
This project showcases the comprehensive branding and packaging design for Aumis, a premium syrup brand based in Vietnam. The objective was to create a distinctive and culturally resonant brand identity that highlights the unique qualities of Vietnamese fruits and materials, ensuring Aumis stands out in the competitive market.
UNDERSTANDING AUMIS
Aumis is a Vietnamese brand dedicated to producing high-quality syrups using locally sourced fruits and materials. The name "Aumis" reflects the brand's values and heritage: "Au" signifies gold (aurum), representing purity and value, "Mis" denotes a blend of ingredients, and "S" symbolizes the shape of Vietnam’s land boundary. Aumis aims to deliver "Gold in Every Drop" through its exceptional products.
The challenges included balancing modern design with traditional elements, ensuring sustainability in packaging, and differentiating the brand in a crowded market. The objectives are to develop a strong, culturally rich brand identity, design visually appealing packaging that attracts consumers, and ensure all design elements align with Aumis' values and market positioning. Additionally, it is crucial to highlight the use of Vietnamese fruits and materials in the products.
TYPOGRAPHY
Typography: A mix of modern and traditional fonts was used to convey both elegance and authenticity.
ILLUSTRATION WORK
Custom illustrations of Vietnamese fruits and materials were created, reflecting the artistic style and enhancing the visual appeal of the packaging.
